Palma, from 23 to 25 October 2013
Celebrating and Enhancing the Tourism
Knowledge-based Platform: A Tribute to Jafar Jafari


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General programme, activity sheet

Friday 25 October, 2013 15:20 to 15:40 Oral Communication
The Role of Tourism in the Rescue of Economically Marginal Traditional Agricultural Systems
Speaker: Kazem Vafadari, Ritsumeikan Asia Pacific University

Authors: Vafadari, Kazem; Cooper, Malcolm


This paper investigates in detail the potential for the development of tourism based on geotourism and the traditional rural production and heritage landscapes in Japan. It looks at the geology and geography of selected sites, the production systems, history and cultural resources based on these, their slow economic and socio-cultural decline and the opportunities for tourism to halt or even reverse this trend. We will also analyze the productive and educational value of their involvement for both the tourist and the local community, the marketing of this form of tourism, site preservation, visitor levels and visitor management, and visitor safety within selected sites, and compare the patterns revealed to other sites in the Asia Pacific and in the Middle East. This emerging form of tourism is not the farm-based observational (gaze)/experiential (touch the animals) tourism of earlier times in Europe and similar markets, but should be seen more as a re-engagement with the rural area, with economic productivity and socio-cultural benefits accruing to the local community and the tourist. As of May 2012, 88 Geoparks in 27 Member States were members of the Global Geoparks Network assisted by UNESCO, and host to geotourism. Japanese National and Quasi-National Parks, incorporating areas of traditional agriculture and historically important settlements are almost all Geoparks, but few are yet registered with the Global or the Japan National Networks of such parks. To the value of tourism with respect to these networks we add the concept of Globally Important Agricultural Heritage Systems (GIAHS) and its role in sustaining local communities. This combination is a mandate to promote mutual support and synergies between traditional agriculture, rural community revitalization and tourism through public and private sector involvement. Geotourism in this context is a change in orientation for nature and other environmental tourists towards experiencing the environment as a form of active learning through production within local communities. Our intention is to outline a new working model of the stimulus to regional development that could be provided by this form of tourism; one that may ultimately be generalized to the whole of Japan and the Asia Pacific, and one that can assist in regional revitalization in the way that Jafar Jafari has suggested tourism can do many times throughout his career.
Further information:

Submited paper (16 KB)

Session 7- Destination development and management (1)
Place: Main Room

Other activities in Session 7- Destination development and management (1)
15:00 h. to 15:20 h.Oral Communication

Governance and political economy in rural tourism development in China

Speaker: Yi Wang, University of Nottingham Ningbo
15:40 h. to 16:00 h.Oral Communication

Sustainable Tourism in Kerala – a role model for other societies in the world?

Speaker: Tatjana Thimm, HTWG Konstanz