Palma, from 23 to 25 October 2013
Celebrating and Enhancing the Tourism
Knowledge-based Platform: A Tribute to Jafar Jafari

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General programme, activity sheet

Friday 25 October, 2013 12:40 to 13:00 Oral Communication
Technological tools in higher tourism education and students’ motivation
Speaker: Adelaida Lillo-Bañuls, Universidad de Alicante


The key role that tourism education and training plays in the competitive strategies of the sector is an idea which is largely accepted by the different agents that make up the tourism industry. The aspects related to the efficiency with which new management methods are incorporated or with which new technologies are handled in the tourism companies also require workers with higher levels of education. The implementation of the European Space for Higher Education (ESHE), the credit concept is no longer measured in terms of classes taught but in the volume of work that the student must undertake in order to pass the subject. Therefore the new credit will include not only the hours of classes attended, but also the work carried out by the student outside of these classes, the solving of exercises, placements or studies, hours of study, examinations, etc. We could say that the interest in improving the quality of teaching based on educational technology innovation has been stimulated in our universities by this process of change in the educational model The application of new technologies to higher education is, without a doubt, an essential element for improving the open and flexible teaching-learning processes of using virtual tools and Information and Communications Technologies (ICTs). This is particularly important for students of Tourism, a sector in which the relationship with technological and ICTs processes and their every-day use is becoming increasingly necessary. This paper analyzes the start profile of the tourism students, their family background and, specifically, the attitude of the students towards the use of new technologies with a sample made up of 77 surveys corresponding tourism degree students. A series of questions sought to relate the academic background of students with the use and frequency of use of the Internet and their evaluation of the technological teaching tools implemented during the year. Another group of questions sought to determine the family educational backgrounds of students in order to evaluate whether the family environment conditioned attitudes towards the use and evaluation of new technologies as a teaching tool. Therefore, it may be observed that these results confirm the suitability of the blog and wiki as a student-friendly educational tool and the need to transmit knowledge through platforms with which students are more familiar with, such as the social networks. It seems that the students have a favourable predisposition towards the tools proposed, although the students consider that the format of the tools could be improved to make them more attractive and helpful to the learning process. In light of the results obtained, the possibility of offering the contents and teaching interaction through alternative communication channels such as the social networks should not be ruled out. It is in these channels where today’s students are more inclined to participate, rather than in channels such as the blog or the wiki which have been used until now. As a result of the adoption of these new technological teaching-learning methods with ICTs has enabled students of economics in the tourism degree to make contributions and carry out a feedback. This type of technological-educational instrument facilitates the continual reinforcement of the contents and the participation of students, the majority of whom are highly familiar with the use of ICTs. Keywords: technological attitude, family background; higher tourism education, wiki, blog.
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Submited paper (14 KB)

Session 5 – Skills, competences and tourism education
Place: Room SB04

Other activities in Session 5 – Skills, competences and tourism education
12:20 h. to 12:40 h.Oral Communication

Creating tourism awareness through introducing tourism as a high school subject: Empirical findings from south africa

Speaker: Mathilda van Niekerk, Rosen College of Hospitality Management, University of Central Florida
12:00 h. to 12:20 h.Oral Communication

Overeducation, job satisfaction and wages in the spanish tourism sector

Speaker: Adelaida Lillo-Bañuls, Universidad de Alicante