Palma, from 23 to 25 October 2013
Celebrating and Enhancing the Tourism
Knowledge-based Platform: A Tribute to Jafar Jafari

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General programme, activity sheet

Friday 25 October, 2013 12:20 to 12:40 Oral Communication
"Tourismization”: the tourism as a guiding axis of the relationships instituted in Ilha Grande (Rio de Janeiro, Brazil)
Speaker: Teresa Cristina de Miranda Mendonça, Universidade Federal Rural do Rio de Janeiro

Authors: Teresa Cristina de Miranda Mendonça

Upon analysis of the trajectory of tourism in Ilha Grande (Angra dos Reis, Rio de Janeiro, Brazil) and in search of meanings referred to what is meant by tourism, on both discursive and representational levels, as far as social practices and relations found in the island during four years of research for the doctor’s degree in Social Sciences, I verified that Ilha Grande went through what Knafou (1991) called the subversive power of tourism. Thus discovering paths, mapping social practices, and realizing that there is no script for social and cultural life inspired by Tim Ingold (2005), I insert the “tourismization” of places, in which tourism is understood as a social-cultural phenomenon in which it is considered a guiding axis of the relationships instituted in places, constituting a system of values which marks the manner of local living. From an anthropological point of view, I maintain that while the idea of “tourisfication” takes physical space as an element of intervention and appropriation for tourism, “tourismization” has the symbolic space - of relationships, of representations, of significance, identitary and historical – as an appropriate element for tourism. When the suffix “ation” is added to tourism, I indicate that “tourismization” is a historical process of construction of phenomenon associated to a process of interiorization of the different facets of tourism by groups and by persons, which has influence on relationships and ways of living of a determined place. The term “tourismization” is formulated inspired by Norbert Elias (1993; 1994) with reference to “The Civilizing Process”. In this way, the “tourismization” of Ilha Grande is as related to a “tourismizing” process which transforms the daily behavior of persons at work or at leisure, dictates new rules, new etiquettes to be followed; molds behavior with reference to the new local configurations which are established. In this sense Elias is appropriated, oriented by the author’s sociological perspective explaining the model of social transformation in the society-individual relationships which are simultaneously constructed, one having influence over the other, and are considered as a conjunction of configurations, articulations and relationships. So, the “tourismization” of Ilha Grande did not occur in one single movement, neither only as a result of a mechanism of coercion of this monopolized system and of extreme polarization, and is also related to a self-reflection, negotiation and answers of the individuals involved in this process of social transformation in the direction of “tourismized” conducts and sentiments. However, it should be recognized that this process which is evaluated in Ilha Grande’s local ambit – with which also occurs in a global ambit - the “tourismization” of Ilha Grande can be considered as a local manifestation of “tourismization” at the global level. Ilha Grande’s model of “tourismization” is an example of the “indigenization” referred to by Sahlins (1997). In this sense, the “tourismization” in face of an anthropologic approach through empirical research should be recognized in its different manifestations and translations, which also reaffirms the perspective that tourism itself should be treated as a social phenomenon which manifests itself in many ways, does not have a standardized nor predictable final result.
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Session 5 – Ontologies, epistemologies and disciplinarity (5)
Place: Main Room

Other activities in Session 5 – Ontologies, epistemologies and disciplinarity (5)
12:00 h. to 12:20 h.Oral Communication

The production of a peculiar chronotope: Power relations in tourism contexts.

Speaker: Antonio Miguel Nogués-Pedregal, Universitas Miguel Hernández
12:40 h. to 13:00 h.Oral Communication

Tourism research in Spain: bibliometric analysis of the proceedings of the Congress of the Spanish Association of Scientific Experts in Tourism (AECIT, 1994-2012)

Speaker: José-Antonio Corral-Marfil, University of Vic
Speaker: Gemma Cànoves, Universitat Autonoma de Barcelona