Palma, from 23 to 25 October 2013
Celebrating and Enhancing the Tourism
Knowledge-based Platform: A Tribute to Jafar Jafari

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General programme, activity sheet

Thursday 24 October, 2013 17:35 to 17:55 Oral Communication
At the right time, in the right place, with the right people ...
Speaker: Tony Tse, The Hong Kong Polytechnic University

Authors: Tony Tse

There is a Chinese saying “At the right time, in the right place, with the right people”, which refers to the right formula for success and the condition for beating competitors. This saying describes The Hong Kong Polytechnic University very well in its development of the School of Hotel & Tourism Management (SHTM). This paper aims at explaining how SHTM was developed at the right time, in the right place, with the right people, and doing the right things for tourism education. It was the right time for SHTM because Hong Kong was evolving from a low-cost manufacturing base to a service oriented economy and tourism has been recognized by the government as a pillar industry. At the same time, international tourism in mainland China has been developing rapidly, and the strong tourism demand overflows to Hong Kong. These changes in fact are happening all over Asia, and the tourism growth in the region is the highest in the world. SHTM is located in the right place because of Hong Kong's proximity to mainland China, and its aviation connectivity within Asia and internationally. The right place also refers to the city’s vibrant economy built up during its colonial days, common usage of English and Chinese languages, law and order, freedom of travel, and unique culture of East meeting West. The right people in SHTM start with Prof Kaye Chon and his strong leadership. SHTM has undergone tremendous change under his leadership becoming the world’s no. 2 institute in hospitality and tourism research in 2009, launching the one-of-a-kind teaching hotel, Hotel ICON in 2011, and winning the McCool Breakthrough Award in 2012. The author chooses an anthropological approach in the research method and gathers information as a participant observer as well as a faculty member of the institute. The following points will be explained to illustrate the right things done by the right people in SHTM: • Setting the vision to lead hospitality and tourism; • Creating a strong presence in leading industry organizations such as UNWTO and PATA; • Creating an upside down organization chart and culture; • Recognizing students and industry as customers; • Engaging students and alumni formally and socially; • Engaging the industry through industry advisory committee, industry representation, executive education, and sponsorship of Resources Center and Technology Lab; • Engaging staff through regular communication, celebrating awards, birthday party, announcing new born babies, expressing condolences, and announcing publications by faculty members; • Establishing student chapters and secretariats for relevant industry and academic bodies; • Ensuring communication: retreats, forums, Horizons, SHTM Update, announcement on TV screens, advertising, database; • Walk the talk and being visible: coffee breaks at Crossroad, Dean's Facebook and Weibo; • Hosting conferences; • Innovations: D.HTM, programs in China, Professor for a day, Jackie Chan, Hong Kong Winter School, English only in classroom, dress code, research seminar, CSR, students organizing conferences, Career Day, Food &Wine Academy; • Supporting student participation in international events and winning awards; and • Creating Hotel ICON as a successful teaching hotel. Prof Kaye Chon points out that the global hospitality and tourism industry has gone through changes and developments which are cumulative - from initially Europe led to American led and now Asian focused. The shift of paradigm from Europe to America and now Asia is not mutually exclusive but is cumulative. He uses the term “Asian paradigm” to describe the pursuit of excellence in service based on strong Asian cultural advantages and peculiar economic and social circumstance in Asia. This Asian paradigm means not only that the best hotels, airlines, and airports are Asia based, but hospitality education is also moving its center of gravity to Asia. And SHTM is leading the Asian paradigm in hospitality education.
Session 4 – Institutional development and change
Place: Room SB04

Other activities in Session 4 – Institutional development and change
17:15 h. to 17:35 h.Oral Communication

University reforms in Sweden and the principle of unity between research and teaching in Tourism

Speaker: Anders Olsson, Lund University
17:55 h. to 18:15 h.Oral Communication

Porvoo Campus: Implementing Inquiry Learning

Speaker: Jarmo Ritalahti, HAAGA-HELIA University of Applied Sciences